Did You Know That ...?

Cash Register Express/Restaurant Pro Express can help bring more customers BACK to your store.

You can advertise in a thousand different places, but the easiest customer to get is one that's already bought from you. No matter what your advertising budget is, your best customers are the customers that you already have.

According to Frontline Solutions Magazine (January 2004), "studies indicate that repeat business accounts for 70 percent of total revenues." This is just another reason why we continue to push those loyalty features built into Cash Register Express and Restaurant Pro Express (coupons attached to receipts, emails, customer mailing lists, and gift and loyalty cards). "Losing loyal customers can have serious ramifications, especially when attracting a new customer can cost a typical company 5 to 10 times more than retaining an existing one," according to Harvard Business Review figures.

Studies show that customers are more likely to bring you their business if you reward them for it. People are more prone to use credit cards that have air miles or cash-back rewards; similar bonuses from shopping at your store will ensure substantial repeat business.

Cash Register Express and Restaurant Pro Express have built in customer-loyalty features that will insure an increase in repeat business in your store.

Most customers will give you their information if there is a bonus in it for them.

Bonus point plans can be set up, so customers can buy 20 music CDs and get one free, or spend $100 and get a $10 gift certificate. Every item you sell can have a number of points assigned to it. If customers give their info, whenever they buy items with bonus points, the points tally up in their account. You can alert them when they have enough points to claim their reward.

Birthday bonuses can be set up, so you can give your customer a free meal, or a $ discount off a book, when it is within X days of their birthday. You can define X; for example, if you set it to a 3-day window, a customer can come in within 3 days before or after his or her birthday to claim the reward. CRE and RPE keep careful track, so the customer can only claim this bonus once per year. Most customers will shop or dine with a friend, and buy more than what their reward gives them.

Frequent visitor bonuses can be set up to encourage customers to come in on a regular basis. If a customer purchases clothing at your store, CRE and RPE can be set up to automatically discount them $2 (or any amount) if they make another purchase within X days. For example, a car wash business can give $3 off their customers' next car wash, if they return within seven days.

Cash Register Express and Restaurant Pro Express have easy ways to set up rewards for your customers. Your reward will be more business.