Types of Barcode Scanners

You should know the basic differences between barcode scanners. A CCD barcode scanner has to actually touch the barcode on your merchandise (or be very close to it). CCD scanners are the least expensive scanners and are not recommended for most applications. A Laser Scanner such as our most popular Metrologic MS9540 actually reads a barcode when you point the scanner at a barcode that can be 8 inches or more away from the scanner. Essentially, you just point and shoot. It's a great scanner at an affordable price. The MS6720 is an "aggressive" scanner. This is the scanner of choice for extremely busy stores. "Aggressive" means that the scanner actually looks for a barcode to scan. For example, if you tried to scan a box of cereal, a CCD scanner would actually have to touch the barcode. The MS9540 scanner would have to be pointed fairly accurately at the barcode. The MS6720 scanner only needs to be pointed in the general vicinity of the barcode. If you have a busy store with 10 or more customers per hour per register, you should consider the MS9540 as your scanner of choice.

According to Frontline Solutions Magazine (January 2004), "studies indicate that repeat business accounts for 70 percent of total revenues." This is just another reason why we continue to push those loyalty features built into Cash Register Express and Restaurant Pro Express (coupons attached to receipts, emails, customer mailing lists, and gift and loyalty cards). "Losing loyal customers can have serious ramifications, especially when attracting a new customer can cost a typical company 5 to 10 times more than retaining an existing one," according to Harvard Business Review figures.