Customer Display Overview
Customer displays show information about retail items and prices. Typically they stand alone with a weighted base that can be extended to different heights or they are integrated to the rear of the POS terminal.
What are the different types of customer displays?
The biggest difference in customer displays is the interface which displays the graphics. Traditional displays used two-line LED technology to display two lines of green text on a black background. We refer to these displays as dot-matrix displays. Although they are not sold as frequently anymore, they are the most affordable customer display. The increasingly popular model displays graphics on a full-color LCD screen. These screens are basically small monitors and can project pictures, text, and even video. These LCD models aren't much more expensive than the old dot-matrix style, so we always encourage our customers to make the upgade.
What's the difference in a pole display and a rear display?
The only difference in these two models is how the display is mounted to the system. A pole display is mounted on a pole and can be positioned anywhere near the POS system. A rear display is mounted directly to the back of the POS system, which requires the point of sale to be directly in front of customers. Other than that, there's no real difference.
Do I need a customer display?
Some states actually require customer displays. If you are located in a 'customer-display-free' state, then you don't necessarily need the display, but it's a nice feature to incorporate into your system. Customers can see the prices as items are rung up which gives the customer confidence that he is being treated fairly.
Are there other advantages to a customer display?
Yes. In our opinion, the customer display is the most underutilized piece of hardware on the market. When not in use, the display can easily be programmed to run advertisements - both print and video. Merchants can even create partnerships with their vendors and get paid to run their advertisements. Alternatively, merchants can advertise their own promotions and specials through the display.