Customer Display Overview
Customer displays show information about retail items and prices. Typically, they stand alone with a weighted base that can be extended to different heights or they are integrated to the rear of the POS terminal.
What are the different types of customer displays?
Customer displays differ by interface, which displays the graphics. Traditional displays, or dot-matrix displays, use two-line LED technology to display two lines of green text on a black background. Although they're not as common, they're the most affordable customer display. The increasingly popular model displays graphics on a full-color LCD screen. These screens are small monitors that can project pictures, text, and videos. LCD models aren't much more expensive than the old dot-matrix style, so we encourage our customers to make the upgade.
What's the difference in a pole display and a rear display?
The only difference in these two models is how the display is mounted to the system. A pole display is mounted on a pole and can be positioned anywhere near the POS system. A rear display is mounted directly to the back of the POS system, which requires the point of sale to be directly in front of customers. Other than that, there's no real difference.
Do I need a customer display?
Some states require customer displays. If you are located in a 'customer-display-free' state, then you don't necessarily need one — but it's a nice feature to incorporate into your system. Customers can see prices as items are rung up, which gives them confidence in their purchase.
Are there other advantages to a customer display?
Yes! In our opinion, the customer display is the most underutilized piece of hardware on the market. When not in use, the display can be programmed to run custom videos and graphics. Merchants can even supplement partnerships with their vendors and get paid to run their ads — or advertise their own in-store promotions and specials through the display.